Top 10 Sites for Online Shopping in the UAE

The UAE has long been famed for its extravagant shopping malls, but over the past few years, tapping away on a smartphone screen has become the preferred place of shopaholics, whether they are looking to buy their daily groceries or high fashion. E-commerce has become increasingly popular throughout the region, with more than 70% of UAE consumers shopping online for convenience, wider selection, and sometimes lower prices.

 The e-commerce industry has been growing significantly, with more than 5,600 companies existing in the country by mid-2025. From electronics and groceries to clothing, the UAE offers an array of online shopping portals for every want. We've outlined the best ways to shop in the UAE by rounding up 10 of the top places to buy online, so you can get a closer look at what each offers and save time.

Why Is Online Shopping in the UAE Growing?

Economic Growth

The UAE has a strong and growing economy, with high internet penetration and a tech-savvy population. Online shopping isn’t just a convenience; it’s how we live in the UAE. With the advent of e-commerce, shopping has become extremely convenient for consumers- you can shop for anything from anywhere in just a click!

The COVID-19 Catalyst

The COVID-19 crisis has significantly contributed to the boost of e-commerce. As people looked for safe, convenient shopping options, UAE platforms saw a marked increase in demand. And this transition is likely to be far from over after the pandemic eventually subsides, permanently transforming consumer behavior.

Key Factors for Ranking

To help you choose the best online shopping experience, we’ve evaluated platforms on the following criteria:

User Experience: Intuitive interfaces, easy-to-use e-commerce shopping cart system to improve downloads and sales.


Product Range: A wide range of products from electronics to fashion and lifestyle.


Customer Service: How well was the support and help you received? How responsive were they? And what is their policy on returns?


Delivery Efficiency: The quickness and the reliability of receiving options.

Top 10 Sites for Online Shopping in the UAE

1. Kobray

Founded: 2023

Industry: B2B E-commerce

Products: Building Materials, Industrial Supplies, Office Supplies, And Hand & Machine Tools

Kobray is a fast-paced, growing B2B marketplace in the UAE. It was established in 2023 and supplies businesses with a variety of industrial supplies, office products, and tools. As a safe bulk purchase platform, Kobray is here to serve every logistics company out there as they are solidified in their personal covenant to provide a top-notch shopping experience for other logistics companies. Kobray is rapidly establishing its foothold among businesses in the UAE with its emerging market and customer-oriented company philosophy.

2. Amazon.ae (formerly Souq.com)

Founded: 2005 (Rebranded in 2019)

Industry: General E-commerce

Products: Electronics, Fashion and Accessories, Groceries, Home Items

Amazon. ae, previously known as Souq. com, changed its name in 2019 after Amazon bought it. It is still one of the top e-commerce platforms in the UAE today, with a wide variety of products sold across numerous categories. Taking advantage of Amazon’s worldwide logistics network, the service is called Amazon. ae, offering customers the best online shopping experience. It promises you fast delivery and a really great selection of anything you may need when shopping in the UAE!

3. Noon.com

Founded: 2016

Industry: General E-commerce

Products: Electronic Devices, Fashion Apparel, Appliances, Groceries

Noon.com quickly became a leading UAE e-commerce site. Selling many products all over, Noon is popular for its user-friendly environment and great customer service, as well as offering some pretty competitive prices. The marketplace, launched in 2016, centers around a smooth buying experience for shoppers with faster deliveries and plentiful offers.

4. Namshi

Founded: 2011

Industry: Fashion & Lifestyle

Products: Clothing, Accessories, Beauty, Footwear

Namshi is synonymous with fashion in the United Arab Emirates, offering men, women, and youth the trendiest styles. It has built a customer following since it was founded in 2011 with trendy clothing, accessories, and beauty products. Namshi: The online fashion destination in the Middle East, offers more than 500 brands and attracts over 35,000 unique visits every day. Famous for its superior customer service, cash on delivery payment method (COD), and EXPRESS shipping to all GCC nations, Namshi is the number one destination to make purchases online!

5. Carrefour UAE

Founded: 1995 (Majid Al Futtaim)

Industry: Retail

Products: Groceries, Electronics, Home Goods

Carrefour UAE provides plenty of fresh grocery and electronics for the convenience of its customers living across the UAE. Carrefour has a prominent retail footprint and well-organised online interface, as well as quick delivery and good quality products. Their determination to satisfy their customers and offer competitive prices has placed them among the best UAE online retailers.

6. Sharaf DG

Founded: 2005

Industry: Electronics

Products: Smart Phones, Laptops, Home Appliances, Gadgets

In the UAE, tech enthusiasts rely on Sharaf DG. Established in 2005, the store has a wide selection of electronics such as smartphones, laptops, home appliances, and gadgets. Sharaf DG Sharaf DG The ease of use website and wonderful customer service, competitive price,s and dependable delivery make SharafDG a favorite destination for electronic consumers.

7. Awok

Founded: 2016

Industry: General E-commerce

Products: Electronics, Fashion, Groceries, Home Goods

Awok has a great selection of products with budget-friendly prices. For price-conscious shoppers, Awok offers heavy discounts on electronics, fashion, home items, and groceries. Famous for its low prices and vast quantity of products, Awok is the perfect choice to fulfil all your needs at a fraction of the cost.

8. Dubizzle

Founded: 2005

Industry: Classifieds & Second-Hand Goods

Goods: Automobiles, Furniture, Electronics, Real Estate

Dubizzle is the UAE’s largest second-hand classifieds, with the greatest choice and best prices. Established in 2005, it allows users to look up ads for cars and electronics, as well as furniture or real estate. Perfect for the frugal shopper or for anyone who feels like scoring crazy deals, Dubizzle acts as a marketplace where people can haggle directly with sellers.

9. Shein

Founded: 2008

Industry: Fashion

Products: Clothing, Accessories, Shoes, Beauty

Shein, an online fashion retailer established in 2008, has become a hit in the UAE with its fashionable and affordable range of clothing and accessories. Known for its wide range of wallet-friendly clothing, Shein is a hit with the budget-conscious fashionistas looking for stylish options. With ongoing sales and deal offerings, Shein offers a convenient way to refresh your wardrobe without going broke (though you might still find many designer steals).

10. Ounass

Founded: 2016

Industry: Luxury E-commerce

Goods: Designer Fashion, Beauty, Lifestyle Goods

Ounass is the UAE’s number one luxury e-commerce destination offering more than 3,000 brands, including their own labels across womenswear, menswear, beauty products, and home accessories. Launched in 2016, Ounass has a distinct brand offering and an incredibly unique online shopping experience where they curate luxury new global brands for an immersive online shopping experience. Shop Ounass and enjoy private shopping services and standard shipping.

Key Features to Look for in an Online Shopping Platform

  • Variety of products: Platforms that provide a variety of products that you can select from.
  • Easy Navigation: Intuitive user interface ensures you find the information you want in a few seconds, and the easy checkout process makes your shopping quicker and more interesting.
  • Fast Delivery Options: Find service providers who believe in speedy delivery and efficient shipping.
  • Customer Service:Strong after-sales support can make you feel at ease when purchasing.

Online Shopping in the UAE

The online shopping industry in the UAE is thrilling, with new trends like AI-backed personalization and augmented reality (AR) shopping experiences starting to transform how we shop. With these advancements, among others, in transforming e-commerce platforms, it seems we can look forward to increasingly personalized and interactive purchasing experiences. In M-commerce (mobile commerce) the UAE’s e-commerce operators are also treading the footsteps left by their western counterparts, where online shops are pursuing means to simplify and facilitate purchasing through smartphones – similar to how businesses have adopted a mobile-first strategy.

One such trailblazing platform is Kobray, a rising star in B2B e-commerce. Combining innovation and simplicity, Kobray is changing the way companies find, source, and shop for products. It’s disruptive B2B e-commerce model mirrors the evolution taking place in the UAE e-commerce landscape, providing businesses with a seamless and trusted platform to suit their requirements.

The country’s leading online stores provide something for everyone, from tech-heads and fashion fans to frugal families looking to keep costs down. These systems are evolving, continuing to add new tools and features in order to remain cutting-edge. With the online shopping landscape expanding, the easy accessibility, speed, and range provided by these platforms ensure that online shopping in Dubai becomes an experience that is constantly shaping the future of offline retail.